Speech Writing Guide Cheat Sheet

Crafting compelling speeches — openings that hook, rhetorical devices, storytelling, pacing, and memorable closings for talks, keynotes, and presentations.

Last Updated: July 15, 2025

Speech Structure

SectionTime %Content
Opening10%Hook: story, question, surprising fact. Promise: what they'll gain
Body75%3 main points — rule of three is memorable. Each with story + data
Closing15%Summarize, call to action, memorable final line

Rhetorical Devices

DevicePatternExample
AnaphoraRepeat opening words"We shall fight on the beaches, we shall fight on the landing grounds..."
Rule of ThreeThree parallel items"Life, liberty, and the pursuit of happiness"
AntithesisContrast two ideas"Ask not what your country can do for you — ask what you can do for your country"
MetaphorCompare unlike things"All the world's a stage"

Delivery Tips

ElementAdvice
Pacing120-150 words per minute. Pause after key points — silence is powerful
NotesBullet points, not full script. You're speaking, not reading
PracticeRecord yourself. You'll find 5 things to fix in the first 60 seconds
Pro Tip: Open with a story or a question, never with 'thanks for having me.' Your first 30 seconds determine whether the audience leans in or checks their phone.
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