Content Types & Goals
| Type | Goal | Length |
|---|
| How-To Guides | SEO traffic, trust building | 1,500-3,000 words |
| Case Studies | Conversion, social proof | 800-1,500 words |
| Thought Leadership | Authority, differentiation | 800-2,000 words |
| List Posts (listicles) | Social sharing, quick wins | 1,000-2,000 words |
Blog Post Structure
| Section | Purpose |
|---|
| Headline | Promise + curiosity — make it specific: "How We Reduced Latency 60% with Redis" |
| Hook | Problem statement: "Your API is slow. Your users notice. Here's the fix." |
| Body | Step-by-step, screenshots, code snippets — show, don't just tell |
| Conclusion | Summarize 1-2 key takeaways. CTA: subscribe, try tool, read next post |
Headline Checklist
| ✓ | Element |
|---|
| ☐ | Contains a benefit or promise |
| ☐ | Specific (number, timeframe, result) |
| ☐ | Under 60 characters (Google truncates longer) |
| ☐ | Not clickbait — can you deliver on the promise? |
Pro Tip: Write for one specific person, not an audience. Before writing, define your reader avatar: name, role, frustration, desire. If your writing wouldn't help them, don't publish.